YouTube is probably the one of the best sources for music ever made. Its useful for pretty much every job in the music industry. For upcoming aspiring music videographers it can be extremely resourceful. YouTube being a video streaming site, and having millions of people on it everyday, give the opportunity to network yourself and display your creativity with choregraphing a video. All it takes is the right person to see the video.
Fanbase building is also easier. When it comes to networking and advertising, YouTube is your friend. All across the globe you have people who know about famous youtubers. Whether it be music, cooking, or sports, YouTube provides a solid platform. Some people enjoy videos more than actually reading about something. Me personally I rather watch a video of an artist and their videographer than to read about them. Videos give you more of an idea to know what you’re working with. YouTube practically advertises and promotes for you. With the “cookies” method on the internet, self promoting is almost effortless. Anytime I’m on YouTube listening to music, in the section for recommended, there are always podcast, upcoming artist, and interviews for the particular genre I’m listening to.
YouTube has a downside though. What is called “Click Bait” is all over its website. Constantly you have people who make outrageous title names to get your attention before you click on the video. It can at times, be a distraction. Its also able to spread rumors and false information and boost conspiracy theories.
YouTube will continue to grow in its revenue and features. In my opinion, its almost as good as SoundCloud when it comes to marketing and promotion for an aspiring artist or videographer. I look forward to see how much more its grown in the next 5 years.
